Animals frequently observe each other to acquire information about food, predators, and their social environment. A new study on ravens (Corvus corax) shows that strong social bonds, which are formed and maintained by frequent preening interactions, play a major role in information transmission. See Kulahci et al., Social networks predict selective observation and information spread in ravens. R. Soc. open sci. 3: 160256; http://dx.doi.org/10.1098/rsos.160256. Photo credit: Ipek G. Kulahci.